Second round of Training of Trainers on “Marketing and Packaging of Products- Promoting Gender Equality in Trade”


The agenda for the second round of training of trainers was built on the previous round.  “Marketing and Packaging of Products- Promoting Gender Equality in Trade’’ agenda was drafted by the trainer Ms. Ghazala Saifi under the guidance of Master Trainer Mr. Usman Arshad Khan and assistance of SAARC Chamber of Commerce and Industry.

 SCWEC Training of Trainers on “Marketing and Packaging of Products- Promoting Gender Equality in Trade”
21th Dec, 2016, Karachi - Agenda
Date Time Details
21/12/16 09:00AM Attendance and Guests to be seated
  09:15AM Welcome note by Mr. Zubair Ahmed Malik, SAARC CCI and Trainer Ms. Ghazala Saifi
 Training Session
  9:30- 10:00AM Introductory session
  10:00-11:00AM Effective presentation Technique
  11:00-11:15AM Tea Break
  11:15-11:45AM Creating Effective Visual Aids
  11:45-12:15PM Branding And Marketing
  12:15-01:00PM Efficient Marketing -Selection Of Projects Based On Market Demand -Advertising And Publicity
  01:00-01:30PM Lunch
  01:30-02:00PM Identification And Use Of (Mega) Markets In SAARC
  02:00-02:30PM Spotting Fundamental Flaws-Does The Product Meet Real Customer Needs?
  02:30-03:00PM Pricing And Packaging
  03:00-03:15PM Tea Break
  03:15-4:00PM Packaging Techniques For Exports
  04:00-04:30PM Access To Export/Import Information –Export Promotion Techniques
  04:30-05:00PM Financial, Material And Environmental Management
  05:00-05:30PM Certificate Distribution

Second Round of ToT: Introductory Presentations and Country Experiences

Mr. Zubair Ahmad Malik, (EC Member, SAARC CCI) in his welcome address conferred the significance of women’s vigorous participation in trade, and how the innovative marketing and packaging of products upsurges the level of trade and nurtures the development of economic integration process. He said that the objective of the programme is to unite the women entrepreneurs on one platform to empower them and make them learn from each other’s experiences.

Mr. Zubair Ahmad Malik, (EC Member, SAARC CCI) addressing the training inaugural session, December 21, 2006, Karachi.

The training content included a comprehensive presentation on Marketing and Packaging of Products, Promoting Gender Equality in Trade which included branding and marketing, use of mega markets in SAARC region, market research, pricing strategies, packaging techniques for exports and gender equality in marketing. While moderating the session, trainer highlighted the aspect of powerful role of media towards women empowerment and capacity building in Pakistan.

Participants were provided with reading material including the SAARC CCI publications, “NTMs in South Asia Assessment and Analysis”, NTM Bulletins and “Gender Equality and Trade Policy” for excavating their insight on trade and marketing strategies.

Ms. Ghazal Saifi (Trainer) while conducting one day training programme on
‘Marketing and Packaging of Products – Promoting Gender Equality in Trade’ December 21, 2016, Karachi.

A group picture of participants with Mr. Zubair Tufail (President FPCCI) and
Mr. Zubair Ahmad Malik (EC member, SAARC CCI), Karachi.

On conclusion of the training programme, certificates of participation were awarded to each of the participants by Mr. Zubair Tufail (President FPCCI) and Mr. Zubair Ahmad Malik, (EC member, SAARC CCI). Training programme ended on keynote address of Mr. Zubair Tufail. He appreciated all the participants for their presence and said that such training programme assist women entrepreneurs to prosper with their career and brings positive influence to economic development in the region.